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What can I do with Site Comparisons?

You can use Site Comparisons to benchmark your site against other sites or an industry. A Site Comparisons list gives you an easy way to keep track of metrics for a list of up to 10 websites and view them together on a single page.

Site comparisons allows you to compare:

  • Historical Traffic Trends*: Alexa Traffic Rank, Reach %, Pageviews %, Pageviews/User, Bounce %, Time on Site
  • Traffic Metrics: Global Rank, Rank in Country, Global Reach %, Global Pageviews %
  • Engagement Metrics: Pageviews/User, Bounce Rate, Time on Site
  • Reputation Metrics: Sites Linking In
  • Traffic Sources*: Search, Social, Link, Direct

The sites list can be sorted by any metric, so that you can identify which site is leading in that metric. You can also set up multiple comparison lists to track different industries or groups of sites. Site Comparisons can be created, deleted, or edited at any time.

Most of the site comparisons data is updated daily.

Alexa’s traffic estimates and ranks are based on a sample of millions of Internet users, unless a site owner has chosen to publicly display Certified Metrics for their site.


  • Without an Alexa Pro subscription, you will only be able to access Alexa Traffic Rank trends and the current Global rank for sites.
  • Areas marked with * are only available with an Insight, Advanced, or Agency subscription.  Also, Site Comparisons display historical data for the past 6 months by default. Additional date ranges are available with the Insight,  Advanced, and Agency subscriptions.

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