Can I see more historical data than what’s shown on the Alexa website?

Yes, you can get historical data going back up to 4 years using the Alexa Web Information Service at http://aws.amazon.com/awis/. Note that you must be a programmer in order to use this service.

Site Overview pages only show rank data for the last year. Rank, reach %, pageviews %, pageviews/user, bounce %, and time on site data going back 3 years is available in Site Comparisons.* To get older data you can use the Traffic History "Action" of the Alexa Web Information Service . The Traffic History action gives programmatic access to Alexa Rank, Reach, and Pageviews going back up to 4 years.

To get the data you will need to Sign up for the Alexa Web Information Service and modify one of the sample programs:

  1. Go to http://aws.amazon.com/awis
  2. Click the “Sign up for AWIS” button and follow the procedure to Sign Up
  3. Get your Security Credentials –  Your AWS Access Key, and a Secret Key
  4. Download one of the sample programs from here: http://aws.amazon.com/code/AWIS
  5. Use your AWS Access Key and Secret Key to make a request with one of the sample programs
  6. Modify the sample program to get the information you are interested in

The sample program makes a request like this:

http://awis.amazonaws.com?&AWSAccessKeyId=YOUR_ACCESS_KEY_ID&Action=TrafficHistory&ResponseGroup=His...

 

Which would get back an XML response like this:

<?xml version=”1.0″?>
<aws:TrafficHistoryResponse xmlns:aws=”http://alexa.amazonaws.com/doc/2005-10-05/“>
<aws:Response xmlns:aws=”http://awis.amazonaws.com/doc/2005-07-11“>
<aws:OperationRequest>
<aws:RequestId>2f7207ba-9109-d5a9-92d3-38299b896f4c</aws:RequestId>
</aws:OperationRequest>
<aws:TrafficHistoryResult>
<aws:Alexa>
<aws:TrafficHistory>
<aws:Range>30</aws:Range>
<aws:Site>somesite.com</aws:Site>
<aws:Start>2011-01-01</aws:Start>
<aws:HistoricalData>
<aws:Data>
<aws:Date>2011-01-01</aws:Date>
<aws:PageViews>
<aws:PerMillion>45.6</aws:PerMillion>
<aws:PerUser>9.0</aws:PerUser>
</aws:PageViews>
<aws:Rank>2307</aws:Rank>
<aws:Reach>
<aws:PerMillion>480</aws:PerMillion>
</aws:Reach>
</aws:Data> 
 
*Site Comparisons displays historical data for the past 6 months by default.  Additional date ranges are available with our Alexa Pro Insight, Advanced, and Advanced High Traffic plans.