Getting “Certified” means that you have installed an Alexa Certify Code on your site that allows Alexa to directly measure your website’s traffic. Once your site’s metrics are certified you can choose whether or not to publicly display your directly measured unique visitors, pageviews, and ranks.
To get certified you need to:
2. Follow the directions to add an Alexa certify code to every page of your website.
3. Press the “Scan My Site” button to check if the code is installed properly.
4. If the certify code is installed correctly data will start flowing within 3 hours.
5. If you choose to display your Certified metrics publicly, you will see a badge on your site’s Site Overview page once the certify code is verified on at least 60% of your site’s pages.