There is no need to register your site for Alexa to report traffic statistics for it. We report on all sites for which we have the data. We get our data from a variety of sources that contribute to our global traffic panel. Based on that, we are able to create a comprehensive big-picture view of the web as a whole. If we have data on your site from our panel, we will report it. If not, we will display a notation of “No data,” which means that in the last three months, none of our panel users visited your site: Why is my site’s Alexa Traffic Rank “No data” or “No rank”?