The bars in the ‘Who visits’ section of our Site Overview pages display how popular a given site is, relative to the general internet population. The size of the bar illustrates the relative strength of the under- or over-representation.
There are a couple key points to reading the demographics data:
- Make sure you read the hover text for the datapoint. It describes in words what the data actually means and also gives you the confidence of the data.
- The size of the bar does not indicate the number or percentage of people in each group.
- If the bar is very small, it means that that site is under-represented in that demographic. It does not mean that few people in that group visit the website.
- If the bar is in the middle, it means that the representation of that specific group on the site is similar to that group's overall internet population.