IntroductionThis guide will introduce you to Alexa’s Site Screener tool. Learn how to discover sales opportunities, business partnerships, and winning companies in any category.
Discovering sites that are best in class can introduce new opportunities for sales outreach, marketing partnerships, or even provide inspiration that you can fuse into your growth strategy.
Let’s look at how you can spend less time looking and more time:
feeding your funnel,
winning the partnership,
and closing the sale.
Accessing Site Screener
You can access Site Screener by signing in to your Alexa Dashboard and navigating to Site Screener in your Competitors top navigation.
You’ll enter Site Screener from there.
Searching with Site Screener
One of Site Screener’s best qualities is that it allows you to discover websites that match a specific set of filters that you define.
For marketers - find sites that are succeeding at growing their audience and get new ideas you can apply to your own growth strategy.
For sales reps - prospect quickly, identifying specific sites that fit your qualification standards.
For business development professionals - find complimentary sites with healthy business metrics to reach out for partnership deals.
- You can look for sites that:
- are in a specific category
- get search traffic from a specific keyword
- are in a specific language
- have visitors in a particular country
- fall in a specific Alexa Rank range
- stay on a site for a particular amount of time
Start your search by entering a root keyword or choosing a category.
Click Find Sites and we’ll generate a targeted list based on your keyword or category.
Based on the root keyword example, shoes, we now have a relevant list of sites that we can filter. Once you have the list you want, you’ll also be able to export it all later.
For Marketers and Growth Hackers: Using Site Screener for Competitive Analysis
At this point it’s probably useful to add some context to illustrate how you can use Site Screener to discover ideas for growing your business.
Imagine you’re coolshoes.com, a US startup that wants to understand how best in class shoe retailers perform on the web. You can filter your list based on several criteria to hone in on certain aspects of a site or strategy that is important to you.
For instance, say you want to drive more traffic to your site.
You can filter your list of search results by Daily Time on Site to see the list of high user engagement sites relating to shoes.
However, you’ll probably also only want to look at those best in class sites who have a high Alexa Rank. Set your filters to what you consider relevant ranges and click Update Results.
Now you have a targeted list of sites that meet your criteria: high Alexa Rank and time on site growth (in this case, between 01:00 to 05:00).
Pro Tip: Filtering by multiple criteria, like Alexa Rank AND Time on Site, can help narrow the results to the sites that are most meaningful to your pursuits.
You can add additional filters to this list, but let’s review how you might use the information here to drive more traffic.
We see that dsw.com is performing well. It ranks in the top 5,000 of sites globally and has a time on site over 3 minutes over the last 90 days. So what is working for them?
You can learn from dsw.com's strategy by clicking on the site link to view Site Overview page for dsw.com. Here you can preview the site’s engagement metrics, top keywords from search engines, and more.
The next step might be to create a Site Comparison between your site, coolshoes.com, and dsw.com to view traffic source breakdowns. That way you can see what channels stand out and drive the most traffic.
For example, in the graph below we see that DSW is getting 40.27% of traffic from search. We can infer from this that DSW is probably focusing a lot of resources on SEO and seeing results. You might consider running an Alexa Site Audit on coolshoes.com to identify areas where your site can be optimized to drive more search traffic as well.
This is just one example. Investigate high performing sites individually and think about what they are doing right. Then consider how you might apply some of their successful strategies to your own.
For Influencer Marketing: Using Site Screener to Discover Marketing Partnerships
Site Screener can also be used to identify marketing partnerships and influencers. For example, say you are a marketer for a clothing line and you’re looking to connect with industry influencers who would be willing to sponsor your brand on their site.
You can use Site Screener to search for popular influencers, like fashion bloggers, and create a list of potential partners to connect with.
In the Site Screener tool, you could start your search with the root keyword phrase fashion blog. Click Find Sites to generate your initial list.
Then you’ll probably want to filter for up-and-coming bloggers, who probably rely on partnerships to monetize their site. To do this, adjust the Alexa Rank filter to include somewhere around 100,000 and up.
You’ll also want to target influencers who get a good amount of time on site each month, so set your Time on Site filter to 01:00 and up to start.
Click Update Results and your list may look similar to the one on the right.
At this point you can create Site Comparisons to view performance over time. Ultimately, you can confirm whether or not the influencer’s audience is the right fit for your brand. Then, you can start building relationships, pitching your line, and placing your product.
For Sales and Business Development Pros: Using Site Screener for Prospecting
Site Screener also makes it easy to identify qualified leads faster. For example, imagine you’re a sales professional drumming up leads for a SaaS company selling a project management app. Your target customers might be medium sized companies who manage a portfolio of clients and need to track billable hours. Using Site Screener, you can generate a list of targeted leads who fit this criteria.
We’ll start the search by selecting Filter by Category. Next choose the category or categories of site you’re interested. In this case, you could start with medium-sized creative agencies who often do work for many clients at a time.
Within each category, select the subcategories you feel are relevant to your search. Sites may fall in multiple categories. Some examples might be:
Business and Industry
> Marketing and Advertising
News and Media
You can experiment with filters to find the mix of results that is most relevant to your needs. You’ll also want to pick an Alexa Rank Range that suits medium sized sites (for example, 100,000-1,000,000).
Once you’ve chosen your category and subcategories, click Find Sites. Depending on the subcategories you select, your top results will vary. But they may look something like this:
Here we see a creative agency directory site, a sales and marketing consulting company, and a sales and marketing agency for the consumer packaged goods (CPG) space.
You can filter your list further to only include sites that have a rank under 50,000, sort by links in, or any other criteria that align with your business objectives.
Once you have a list that is relevant to your outreach goals, click Export to download a CSV with all the specs for each site result. You can manipulate the data further or import it into your CRM for outreach.
In short, market research and prospecting can be time consuming. But with Site Screener, you can identify leads and viable business opportunities more efficiently. Filter and sort your custom list, then export the results to incorporate into your workflow. Whatever your need, Site Screener makes it easy to narrow the web to a selective list of sites that are worth keeping an eye on.
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