The Competitive Power score is based on your site's past performance in organic search. Increasing your site's organic search traffic will improve the score. The best way to do this is to create content on your site that targets specific keywords that are relevant to your audience. Not sure which keywords to target? The Keyword Difficulty tool will help you find the best keywords based on your site's current Competitive Power score. Once your content has been created we recommend using our On-Page SEO Checker to make sure that the content is optimized for your target keyword.
In addition you can use your Site Audit reports to ensure that your site is easily accessible by search engines and is user-friendly.
To learn more about choosing the best keywords, check out our blog post about how to find the best keywords.