We retired our audience demographics metrics in late June 2019.
We offer two tools to analyze a site's audience that you can use instead:
- Audience Overlap
- Audience Interest
Our Audience Overlap tool is available for subscribers to our Insight, Advanced, or Agency plans. Basic subscribers and those without a subscription have limited access to this tool with our free Find Similar Sites tool.
Also you can see a preview of our Audience Interest tool on our Site Overview pages. The Audience Interest tool itself is available for subscribers to our Advanced and Agency plans.