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Which tools are available with each of Alexa's subscription plans?

Summary of Alexa's Subscription Plans

Each subscription plan is designed to enable marketers and website owners to achieve different objectives by offering a variety of tools.

The Advanced plan is ideal for marketers looking to grow their audience and get an edge over their competition. It provides access to Alexa's full suite of SEO, SEM, Content Marketing, and Competitive Analysis tools to help find gaps in your marketing strategy and discover opportunities to grow your audience.

The Agency plan is ideal for marketers, consultants, or agencies who manage multiple websites and want access to the same tools in the Advanced plan. It offers access to every tool in the Advanced plan and also allows you to manage up to 35 websites and share the account with up to 20 users.

Alexa Tools offered by Subscription Plan



$19.99 / mo*


$79 / mo*


$149 / mo*


$299 / mo*

Number of Sites

1 1 1 35

Number of Users

1 1 1 20

SEO Tools

Site Audits    


(per month)


(per month for each Project)

Organic Keyword Research        
Paid Keyword Research        
Competitor Keyword Matrix        
Competitor Backlink Checker        
Keyword Difficulty Tool        
On-Page SEO Checker        
Keyword Share of Voice        

Audience Analysis

Audience Interest        
Audience Overlap        

Website Traffic Analysis Tools

Content Exploration        
Site Overview         
Site Comparisons        
Sites Linking In        
Site Keywords        
Site Screener        
Top Sites        

Saving Work

Shared Projects        35 Projects
Keywords Workspace        1 per Project
Sites Workspace        1 per Project
Site Lists Workspace        1 per Project

Certified Rank

Certified Alexa Rank for Your Site        
For sites with X amount of pageviews/month  10 Million 50 Million   200 Million  200 Million


* Plus any applicable taxes.

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