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What are the benefits of the Content Exploration Tool?

The Content Exploration Tool helps content marketers identify unique content ideas by uncovering niche topics where social engagement is high, but content supply is low.  This tool also helps a marketer to understand a competitor’s social marketing strategy by showing what topics on their site are getting high social engagement.

See this blog post for an in-depth look at how to use the Content Exploration Tool:
Improve the Performance of Your Content: How to Use’s New Content Exploration Tool

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